KORANG ok?
During my tenure with ScreenBox, I had the pleasure of designing the logo for a national campaign called "Korang OK?", which translates to "Are You All OK?". The campaign aimed to promote a healthy lifestyle within the local Malay community during the month of Ramadan. Targeted at youths and young adults who frequent Ramadan Bazaars and experience a spike in eating out, the campaign sought to encourage healthier food choices whenever possible.
The logotype design was crafted using a casual font to add a touch of friendliness, ensuring it resonated with the target audience while reflecting the campaign's core message of wellness and mindfulness. This approachable design has continued to serve as the visual identity for the Korang OK? campaign and remains in use to this day.
Creatives on newspaper print ads and OOH Advertising
The key messaging of "Kita dah Cukup Manis", a tongue-in-cheek phrase that translates to "We are sweet enough," is featured prominently in all of the campaign’s key visuals. I assisted in the photoshoot for the campaign collaterals, which conveyed information on the ideal daily sugar intake. In addition to the creative direction, I also worked closely with print publications to ensure the campaign’s message was effectively communicated across multiple platforms.
Half Page Print Ad on Berita Harian
OOH Advert on Bus Stops
Web Series with Chef Meldean Opener
I had the pleasure of creating the opening sequence for a mini cooking series with Chef Mel Dean, featuring healthy, easy-to-follow recipes for Iftar and Eid. The opener was featured at the start of the "Chel Meldean Kapowww" web series released during Ramadan, showcasing healthier alternatives to popular Malay dishes.
Recipe Card Designs
In addition to the web series, I also designed print recipe cards as part of the campaign collaterals. The recipe cards were available in both Malay and English, ensuring accessibility to a wider audience while complementing the series' content.
Credits
Photography: ScreenBox Pte Ltd
Concept & Copywriting: ScreenBox Pte Ltd
Creatives: Atikah Daman