KORANG ok?
A logotype design for the national campaign "Korang OK?" which translates to "Are You OK?"
This campaign aimed to encourage a healthy lifestyle among the local Malay community.
Creatives on newspaper print ads and OOH Advertising
Half Page Print Ad on Berita Harian
OOH Advert on Bus Stops
Web Series with Chef Meldean Opener
This opener was featured at the start of the "Chel Meldean Kapowww" web series released during Ramadan, showcasing healthier recipes for common Malay dishes.
Recipe Card Designs
In addition to the web series, print recipe card designs were also created as part of the campaign collaterals. The recipe cards were available in Malay and English languages.
Credits
Photography: ScreenBox Pte Ltd
Concept & Copywriting: ScreenBox Pte Ltd
Creatives: Atikah Daman