Role: Motion Design Lead
Collaborators: Marketing manager, BCE executives, Content executives
Tools: After Effects, Illustrator, Photoshop
Muslim Pro's 2025 Ramadan campaign focuses on building lasting habits during the holy month. The key visual aimed to promote the Muslim Pro App's newest journaling feature. Inspired by traditional journaling methods, such as paper, doodles, and writing, I incorporated motifs like paper textures, cut-out images, and stickers. This approach blends modern functionality with nostalgic elements, reflecting both the app’s innovation and the timeless practice of journaling. The artwork is being used across various social platforms to promote the Muslim Pro brand, combining the connection between tradition and technology.
