Sassy Mama SG 'Unfiltered' Podcast
I thoroughly enjoyed branding and packaging the podcast, ensuring the design remained cohesive with the existing brand style and color palette. I created something fun and casual, aligning with the podcast’s relaxed tone. The logo text was illustrated to complement the hand-written style of the company’s logo, maintaining brand consistency.
I incorporated playful motifs such as lips and simple line elements to symbolise conversation and engagement. Beyond the design process, I had the opportunity to meet some of the podcast guests behind the scenes. Listening to the content and stories shared in this series was truly inspiring, especially as the discussions centered around parenting—a topic that resonates deeply.
Logo Design
Logo Linear
Logo Round
Logo Stacked
Social Media Teaser
Product Reveal
Podcast Preview
Credits
Producer/Writer: Syazana Hisyamuddin
Tech: Michell Tam
Art Direction, Podcast Editor & Graphic Design: Atikah Daman
Software: Adobe Premiere Pro, Illustrator & After Effects
______
All podcast content and images belong to Sassy Mama Singapore.