The Muslim Pro app is launching one of its latest features in KL. Qalbox is a video-on-demand streaming service that can be found within the Muslim Pro app. This was a key event for the company as Malaysia is one of its largest markets. For this event, my role was to create the event collaterals. I had great fun working on this project alongside my colleagues.
Event Invites
Front
Back
For the invites, I wanted to use as many symbols as possible to represent what Qalbox is all about. For the front design, I went with something simple – just a tagline "Dah stream ke Belum?" which translates to "Have you streamed yet?". This hopes to invoke curiosity to the receiver to find out more about the streaming service. For the back design, I went for a more extensive illustration. The symbols I used in my illustration represent the different programme genres, some app features and brand shapes and elements. I want the illustration to have a fun and celebratory feel as well.
Posters
Amalgamation of Popular Actor and Actresses in the Region
Showcasing a Variety of Genres
Showcasing a Robust Collection of Documentaries
Titles with Strong Islamic Contents
As the event was set in a cinema, I created posters related to Qalbox. I was briefed to feature some popular actors in the local industry and highlight the titles that resonate with the users in Malaysia.
Instagram grid posts
Keeping the designs consistent, the same form of illustrations was used in the Instagram post, which was pinned in the official Muslim Pro Instagram account throughout the event.
Instagram Story Slide
Credits
Art Direction & Designer: Atikah Daman
Software: Adobe Illustrator & Photoshop