The Muslim Pro app introduced one of its latest features, Qalbox, a video-on-demand streaming service integrated within the app, at an official launch event in Kuala Lumpur. As Malaysia is one of its key markets, this launch marked a significant milestone for the company. I was responsible for designing the event collaterals and greatly valued the opportunity to collaborate with my colleagues on this project.
Event Invites
Front
Back
For the event invitations, I sought to integrate meaningful symbols that encapsulate the essence of Qalbox. The front features a clean and minimalist design with the tagline "Dah stream ke belum?" ("Have you streamed yet?"), intended to spark curiosity about our streaming service. On the back, I developed a detailed illustration incorporating symbols that represent various program genres, app features, and brand elements. This design aims to evoke a lively and engaging atmosphere, reinforcing the excitement of the launch.
Posters
Amalgamation of Popular Actor and Actresses in the Region
Showcasing a Variety of Genres
Showcasing a Robust Collection of Documentaries
Titles with Strong Islamic Contents
Since the event was hosted in a cinema, I designed posters centered around Qalbox. I was briefed to showcase well-known local actors and highlight titles that are popular among Malaysian users.
Instagram grid posts
To maintain design consistency, the same style of illustrations was applied to an Instagram post, which was pinned on the official Muslim Pro Instagram account for the duration of the event.
Instagram Story Slide
Credits
Art Direction & Designer: Atikah Daman
Software: Adobe Illustrator & Photoshop