The Muslim Pro app is launching one of its latest features in KL. Qalbox is a video-on-demand streaming service that can be found within the Muslim Pro app. This was a key event for the company as Malaysia is one of its largest markets. For this event, my role was to create the event collaterals. I had great fun working on this project alongside my colleagues.
Event Invites
Front
Back
For the invitations, I aimed to incorporate numerous symbols that reflect Qalbox's essence. On the front, I opted for simplicity with the tagline "Dah stream ke Belum?" ("Have you streamed yet?"), intending to pique curiosity about our streaming service. On the back, I crafted a detailed illustration using symbols that represent various program genres, app features, and brand elements. The illustration is designed to convey a festive and enjoyable atmosphere.
Posters
Amalgamation of Popular Actor and Actresses in the Region
Showcasing a Variety of Genres
Showcasing a Robust Collection of Documentaries
Titles with Strong Islamic Contents
Since the event was hosted in a cinema, I designed posters centered around Qalbox. I was briefed to showcase well-known local actors and highlight titles that are popular among Malaysian users.
Instagram grid posts
Keeping the designs consistent, the same form of illustrations was used in the Instagram post, which was pinned in the official Muslim Pro Instagram account throughout the event.
Instagram Story Slide
Credits
Art Direction & Designer: Atikah Daman
Software: Adobe Illustrator & Photoshop