Role: Design Lead
Collaborators: Marketing manager, BCE exectives
Tools: Illustrator
The Muslim Pro app introduced one of its latest features, Qalbox, a video-on-demand streaming service integrated within the app, at an official launch event in Kuala Lumpur. As Malaysia is one of its key markets, this launch marked a significant milestone for the company. I was responsible for designing the event collaterals and greatly valued the opportunity to collaborate with my colleagues on this project.
Event Invites
Front
Back
For the event invitations, I sought to integrate meaningful symbols that encapsulate the essence of Qalbox. The front features a clean and minimalist design with the tagline "Dah stream ke belum?" ("Have you streamed yet?"), intended to spark curiosity about our streaming service. On the back, I developed a detailed illustration incorporating symbols that represent various program genres, app features, and brand elements. This design aims to evoke a lively and engaging atmosphere, reinforcing the excitement of the launch.
Posters
Amalgamation of Popular Actor and Actresses in the Region
Showcasing a Variety of Genres
Showcasing a Robust Collection of Documentaries
Titles with Strong Islamic Contents
Considering the launch event was hosted in a cinema, I strategically designed movie-like posters centered around the interests of the Malaysian-based crowd – an amalgamation of the local artists and themes around Islam.
Instagram grid posts
To reenforce the campaign branding, the same style of illustrations was applied in the social collaterals as well.
