Role: Lead Designer & Illustrator
Collaborators: Marketing manager, Social media executives, Content executives
Collaborators: Marketing manager, Social media executives, Content executives
The Challenge
Muslim Pro wanted to express solidarity with the people of Palestine through a campaign that acknowledged their ongoing struggle while centring resilience, faith and hope. The challenge was to approach a sensitive subject with care.
The Visual language
I developed the key visual around a collection of symbolic illustrations, each representing an aspect of Palestinian identity. Each motif used- the watermelons, olive branches, poppies, the keffiyeh tells a broader story of community, remembrance and hope.
I designed the motifs as individual elements that could be rearranged and repurposed across different formats.
The final illustration became the foundation for the campaign's visual system. Individual motifs could be isolated, recombined or reframed across social content while retaining a recognisable campaign identity.
motifs/ symbols of Resilience
