Role: Lead Designer
Collaborators: Marketing manager, Social media executives, Content executives
The CONCEPT
For Ramadan 2025, we needed to launch a global campaign around Muslim Pro's new journaling feature within a compressed production timeline. The campaign had to encourage daily spiritual reflection while creating a visual system flexible enough to extend across product, social and marketing touchpoints.
The EXECUTION
I developed an analog journaling direction inspired by the nature of traditional journals, combining paper textures, hand-drawn elements and scrapbook-style compositions with Muslim Pro's digital ecosystem.
I created a flexible visual language that could be adapted across campaign branding, social content, motion and product-facing communications.
Designing the campaign
I directed the campaign's visual execution and worked with Marketing and Content to maintain consistency across a fast-moving production schedule. I led the campaign identity, logo, social assets and motion graphics, adapting the system across global platforms throughout Ramadan.
The result
