Role: Lead Designer
Collaborators: Marketing manager, BCE executives, Content executives
Tools: After Effects, Illustrator, Photoshop
The CONCEPT
For Ramadan 2025, the goal was to promote Muslim Pro’s new journaling feature by encouraging users to build lasting spiritual habits. I developed a visual direction inspired by the personal nature of traditional journaling, using paper textures, hand-drawn doodles, and scrapbook cut-outs with the app's modern digital interface.
The EXECUTION
This analog aesthetic was designed to make a digital feature feel personal. As the Design Lead, I ensured the campaign identity remained consistent across every collateral, from high-energy social media teasers to static brand greetings. I spearheaded the creation of the campaign logo, social media assets, and motion graphics, which were deployed across global platforms to drive feature adoption and community engagement throughout the holy month.
The campaign positioned journaling as a daily reflective practice during Ramadan while introducing users to the new feature. The work was later recognised with the Do Good Marketing Award 2026 in Jakarta.
Campaign Logo
Social post
Ramadan Greeting
