Role: Design Lead
Collaborators: Marketing Manager, BCE Executives, Head of Content, Content executives
Tools: Adobe After Effects, Illustrator, Photoshop
Qalbox is more than just a new feature; it is Muslim Pro’s entry into the world of global Muslim on-demand streaming. For its official debut, we held a major launch event in Kuala Lumpur, one of our key growth markets.
My scope extended from the physical premiere to the digital ecosystem. Working closely with the marketing and events teams, I designed the large-format displays, brand merchandise, and corporate stationery that set the tone for the launch. Beyond the event, I translated the brand into the digital space. I create VOD artwork thumbnails for the app, promotional assets for community watch parties, and a suite of custom GIFs and stickers to drive brand awareness on social media.
The Launch
For the event invitations, I integrated meaningful symbols that encapsulate the essence of Qalbox. The front features a minimalist design with the tagline 'Dah stream ke belum?' (Have you streamed yet?) to spark immediate curiosity. On the reverse, I developed a detailed illustration representing our diverse program genres and app features, setting a lively and engaging tone for the premiere.
Front
Back
Considering the launch event was hosted in a cinema, I designed movie-like posters centered around the interests of the Malaysian-based crowd – an amalgamation of the local artists and themes around Islam.
Regional Talent Showcase
Genre Diversity Posters
Islamic Documentary Features
The Social SPhere
I designed a range of Instagram content, GIFs, and stickers to bring the Qalbox identity to life. These assets were key to building brand awareness and giving our community a fun, consistent way to share and engage with the new VOD feature.
Merchandise & Corporate Identity
A brand launch of this scale requires a cohesive identity that translates seamlessly from consumer-facing events to high-stakes B2B environments. I designed a comprehensive suite of corporate stationery and brand merchandise to serve as tangible touchpoints for Qalbox.
By extracting and abstracting the core shapes and vibrant color palette of the Qalbox logo, I developed a flexible, premium visual system. These collaterals didn't just set the tone at our Kuala Lumpur media premiere; they were also distributed globally at MIPCOM in Cannes, officially introducing the Qalbox brand to the international entertainment industry.
