Role: Design Lead
Collaborators: Marketing Manager, BCE Executives, Head of Content, Content executives
Tools: Adobe After Effects, Illustrator, Photoshop
Qalbox is more than just a new feature; it is Muslim Pro’s entry into the world of global Muslim on-demand streaming. For its official debut, we held a major launch event in Kuala Lumpur, one of our key growth markets.
My scope extended from the physical premiere to the digital ecosystem. Working closely with the marketing and events teams, I designed the large-format displays, brand merchandise, and corporate stationery that set the tone for the launch. Beyond the event, I translated the brand into the digital space. I create VOD artwork thumbnails for the app, promotional assets for community watch parties, and a suite of custom GIFs and stickers to drive brand awareness on social media.
The Launch
For the event invitations, I sought to integrate meaningful symbols that encapsulate the essence of Qalbox. The front features a clean and minimalist design with the tagline "Dah stream ke belum?" ("Have you streamed yet?"), intended to spark curiosity about our streaming service. On the back, I developed a detailed illustration incorporating symbols that represent various program genres, app features, and brand elements. This design aims to evoke a lively and engaging atmosphere, reinforcing the excitement of the launch.
Front
Back
Considering the launch event was hosted in a cinema, I designed movie-like posters centered around the interests of the Malaysian-based crowd – an amalgamation of the local artists and themes around Islam.
Amalgamation of Popular Actor and Actresses in the Region
Showcasing a Variety of Genres
Showcasing a Robust Collection of Documentaries
Titles with Strong Islamic Contents
The Social Shere
I designed a range of Instagram content, GIFs, and stickers to bring the Qalbox identity to life. These assets were key to building brand awareness and giving our community a fun, consistent way to share and engage with the new VOD feature.
The Merch and stationery Design
